Stripes Abound in Marimekko's SS24 Collection

With its SS24 Collection, Marimekko reimagines the stripe through an array of joyful tones, modern silhouettes, and unexpected formats. From wide strips of color overlaid with floral patterns to pinstripes, tonal ribbed knits and more, the collection offers endless variations on this timeless motif.

Marimekko classics, such as the iconic Jokapoika button-down, meet contemporary favorites like the Kahlaus Skirt and Markkinat Dress, merging unexpected color combinations to create a dynamic composition. This season also welcomes the introduction of a new category for Marimekko: Ribbed knit sweaters and dresses, which offer a textural play on the classic stripe.

The collection's vibrant palette is inspired by the original colorways of the brand's iconic Unikko print, featuring harmonious tones of Dijon brown and antique white with prism pink, tangerine, and sodalite. The SS24 Collection is a celebration of Unikko's 60th anniversary year.

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About Marimekko

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2022, the company's net sales were EUR 167 million and brand sales of the products worldwide amounted to EUR 382 million. Globally, there are roughly 150 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 460 people. The company’s share is quoted on Nasdaq Helsinki Ltd.

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97 Wooster Street New York, NY 10012

marimekko@camronglobal.com

www.marimekko.com