Marimekko Launches First Denim Collection for Fall 2024

Maridenim Vaihe Unikko Shirt and Barrel Jeans (Unikko Mid-Indigo)Maridenim Straight Jeans (Washed Black) and Wide Jeans (Stay Black)Maridenim Wide and Barrel Jeans (both Mid-Indigo)

For Fall 2024, Marimekko has launched its first-ever denim collection — Maridenim. Designed with versatility at its core, Marimekko’s high-quality denim comes in five color washes, three fits (straight, wide-leg, and barrel), and includes two full looks featuring the brand's beloved Unikko print.

Maridenim Barrel Jeans

Maridenim Barrel Jeans (Mid-Indigo), $290Maridenim Barrel Jeans (Unikko Mid-Indigo), $290

Maridenim Wide-Leg Jeans

Maridenim Wide-Leg Jeans (Mid-Indigo), $305Maridenim Wide-Leg Jeans (Mid-Indigo), $305

Maridenim Straight Jeans

Maridenim Straight Jeans (Washed Black), $290Maridenim Straight Jeans (Light Indigo), $290

Maridenim Unikko Jean Shirt

Maridenim Vaihe Unikko Shirt, $400Maridenim Vaihe Unikko Shirt, $400

Maridenim was designed following The Jeans Redesign guidelines by the Ellen MacArthur Foundation, which were developed with input from 80 experts across industry, academia, and NGOs to transform the way jeans are designed and encourage leading brands to embrace the circular economy.

Each Maridenim piece is comprised of 80 percent organic cotton and 20 percent recycled cotton, made with no stretch, minimal hardware, and removable buttons to promote recyclability. As per The Jeans Redesign guidelines, the hardware is not finished with electroplating, and the wash and finish of each piece is achieved without the use of stone washing or Potassium permanganate.

Maridenim is now available to shop HERE and in select stores nationwide and in Canada.
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​For more information on Maridenim, please contact marimekko@camronglobal.com.