Marimekko at Copenhagen Fashion Week: Fall/Winter 2024 Collection
Marimekko presented its FW24 Collection at the National Gallery of Denmark, unveiling its first ever denim collection
Earlier today, on Thursday, February 1, 2024, Finnish design house Marimekko presented its Fall/Winter 2024 collection at Copenhagen Fashion Week. Marking the grand finale to the 60th anniversary year of the brand's most celebrated floral print Unikko, the Fall/Winter 2024 collection explores the relationship between Unikko with monolithic architecture and materials that are often associated with a more utilitarian mood.
The show took place at the National Gallery of Denmark, where true to Marimekko’s joyous essence, the collection was set to the beats of female hip hop anthems, performed live by Copenhagen-based DJ Kaddi Sawaneh.
Marimekko’s Fall/Winter 2024 collection highlights the contrasting ideas of dressing up and dressing down — marrying delicate floral prints with utilitarian nuances that are presented in both timeless dress silhouettes and hardworking everyday staples. The collection combines elevated materials like soft cashmere with architectural 3D appliqué detailing and shiny metallics, with each piece designed to blend effortlessly together from day to night.
Introducing Marimekko Maridenim
As part of the Fall/Winter 2024 show, Marimekko revealed their first-ever denim collection — Marimekko Maridenim. Launching in August 2024, Marimekko’s high-quality denim comes in three fits — straight, wide, and barrel leg — and includes two full looks with the beloved Unikko print. Marimekko Maridenim was designed by following The Jeans Redesign guidelines by the Ellen MacArthur Foundation, developed with input from industry experts to transform the way jeans are designed in support of a circular economy
Each Marimekko Maridenim piece is comprised of 80 percent organic cotton and 20 percent recycled cotton — made with minimal use of hardware. The wash, finish, and chemical use of the garments follow the guidelines, including abstaining from stone washing or the use of Potassium permanganate.
"For the Fall/Winter 2024 season, we create a captivating play between opposites: past and present, concrete and delicate, and the idea of dressing up and dressing down," says Rebekka Bay, Creative Director at Marimekko. "The highlight of the show, in addition to celebrating the 60th anniversary of Unikko, is the upcoming launch of Marimekko Maridenim, which feels like the most natural continuity to Marimekko's lifestyle offering. Throughout the year 2024, we continue to feature Unikko in dialogue with ideas and visual cues that are unexpected and even surprising."
Participating in Copenhagen Fashion Week and adhering to its new Minimum Standards conveys Marimekko’s commitment to ensuring that in the future, timeless and high-quality products will be made in balance with the environment and in line with the principles of the circular economy.