Marimekko Announces Spring/Summer 2024 RTW Collection
In 2024, Finnish design house Marimekko celebrates the 60th anniversary of Unikko, one of the most recognized print designs in the world of fashion and art. Unikko, born from the creative mind of Maija Isola in 1964, has transcended borders to become an international icon. The year 2024 will be filled Unikko anniversary celebrations across Marimekko’s collections and around the world.
For Spring/Summer 2024, Marimekko merges feminine silhouettes with modern utilitarian workwear, both equally representative of the rich design heritage of the brand. The collection creates a joyful meeting between print, minimalism, and utilitarianism with robust material qualities of washed canvas and heavy cotton-twill combined with breezy cupro and crisp colorful poplin in printed dresses and effortless summer layering styles.
Seasonal Prints & Colors
With a new season looming around the corner, the delicate hues of Spring foliage evolve seamlessly into a full bloom of cheerful florals. The seasonal palette creates a meeting point of opposite shades of the spectrum: harmonious tones of Dijon brown, ash grey, endive and antique white are fused with invigorating fuchsia, prism pink, tangerine, chlorophyll green and sodalite.The joyous colors of the season are inspired by the original colorways of the Unikko print, which Maija Isola first introduced in the 1960s.
The Spring/Summer 2024 collection is first and foremost a celebration of the 60th anniversary of Unikko – Marimekko’s most recognizable flower. To align with the abstract essence of the Unikko, Marimekko introduces five completely new explorations of abstract floral prints by Finnish artist Antti Kekki: Helakka (bright), Kolmikko (triplet), Malja (toast), Nokturno (nocturne) and Poiminto (pingins).
Reflecting Kekki’s signature papercut technique, the abstract floral patterns are reminiscent of the essence of Unikko yet highly individual in aesthetic. In addition to the abstract floral patterns of the season, different stripes bring a sense of rhythm to the otherwise abstract expression of the collection. Marimekko’s archive lends Maalis (march), Merirosvo (pirate), Patja (mattress) and Vesi (water) by Maija Isola and Tasaraita (evenstripe) by Annika Rimala and Piccolo by Vuokko Eskolin-Nurmesniemi.
“The year 2024 will mark the 60th anniversary of Marimekko’s most iconic and globally recognized print: Unikko,” says Rebekka Bay, Creative Director at Marimekko. "The print is celebrated in the Spring/Summer 2024 collection in more ways than ever, including scale, placement, coloring, and techniques. We wanted to reflect Marimekko’s design legacy by highlighting two equally meaningful design aspects of Marimekko – the dress as a canvas and bold patterns bringing joy to people's everyday life. The Spring/Summer 2024 collection explores our rich print and color heritage, as well as the happy contradiction happening in the meeting between print, minimalism, and utilitarianism."
Collection Materials
Marimekko works tirelessly to incorporate more organic and recycled materials in its collections season after season, always keeping longevity in mind. For Spring/Summer 2024, a record number of products have been made from 100% organic cotton and all swimwear pieces come in 78% ECONYL®*. The seasonal bags & accessories assortment also features recycled materials in new products, for instance all pieces in the new knitted bag series are made from 100% recycled polyester.
As part of the Spring/Summer 2024 collection, Marimekko introduces the second drop of its closed loop production pilot that was launched for Pre-Fall 2023 in collaboration with Marimekko’s Portuguese manufacturing partner Pedrosa & Rodrigues. The drop features new styles made partly using leftover material and cutting waste from Marimekko’s own production. Marimekko’s long-term vision is that in the future, timeless and sustainable products will be made in balance with the environment, in line with the principles of the circular economy.
*ECONYL® is regenerated nylon that is made entirely from ocean and landfill waste, such as industrial plastic and fabric scraps.
