Marimekko Celebrates Maridenim Launch during NYFW
Marimekko celebrated the launch of its first-ever denim collection with an intimate lunch hosted by Artist Laila Gohar and a shopping event at its Wooster Street store
WHAT: Finnish design house Marimekko celebrated the launch of Marimekko Maridenim during New York Fashion Week, starting with an intimate lunch hosted by Marimekko Creative Director, Rebekka Bay and artist, Laila Gohar at her private residence on Saturday. The event featured a curated menu and bespoke Maridenim items outfitting the space.
WHO: Creative Director Rebekka Bay and Artist Laila Gohar, Tonne Goodman, Cecilie Bahnsen, Pia Riverola, Solange Franklin, Rickie de Sole, Chloe King, and more.
WHEN: Saturday, September 7th, 2024
Event images HERE, credit Alicia Mersy.
--
WHAT: On Sunday, Marimekko's Wooster Street store welcomed more than 150 guests with a shopping event to celebrate the collection launch, with beats by DJ Bea Hardy. Stylist Madeline Swanson assisted customers with styling the brand's new denim collection alongside pieces from the Fall/Winter '24 collection.
WHO: Madeline Swanson, Caroline Vazzana, April Lockhart, Christopher Griffin, Lynn Shabinsky, Clara Perlmutter, Joel Moore-Hagan and more.
WHEN: Sunday, September 8th, 2024
Event images HERE, credit George Elder.
--
Marimekko Maridenim offers timeless, versatile, and beautiful denim designed for everyday life. Following modern sustainability standards as outlined in The Jeans Redesign guidelines by the Ellen MacArthur Foundation, the collection includes top and bottom options, and acts as the latest canvas for Marimekko's iconic prints.
###
About Marimekko
Marimekko is a Finnish lifestyle brand renowned for the art of printmaking. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2022, the company's net sales were EUR 167 million and brand sales of the products worldwide amounted to EUR 382 million. Globally, there are roughly 150 Marimekko stores, and the online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 460 people. The company’s share is quoted on Nasdaq Helsinki Ltd.
Media Contacts
marimekko@camronglobal.com
