Cheerful Florals Bloom in Marimekko's SS24 Collection

The Finnish design house is celebrating the 60th anniversary of its floral Unikko print this year.

Celebrate the beginning of Spring with these vibrant picks from Marimekko's Spring/Summer 2024 collection. Imagined in the brand's signature colour palette, the SS24 collection is first and foremost a celebration of Unikko — one of Marimekko's most iconic prints. From brightly patterned shift dresses to mod minis and cheerful matching sets, the collection honors Marimekko's penchant for florals in an endless array of playful silhouettes and joyful hues.

To complement the legacy of Unikko, Marimekko has introduced five completely new abstract floral prints by Finnish artist Antti Kekki: Helakka (bright), Kolmikko (triplet), Malja (toast), Nokturno (nocturne) and Poiminto (pingins). Reflecting Kekki’s signature papercut technique, these designs are reminiscent of the essence of Unikko yet highly individual in aesthetic. 

The collection's vibrant palette is inspired by the original colorways of the brand's iconic Unikko print, featuring harmonious tones of Dijon brown and antique white with prism pink, tangerine, and sodalite.

 

Share

Latest stories

Website preview
Marimekko and Blue Bottle Coffee Announce Limited-Edition Collaboration
Celebrate the Joy of Everyday Rituals with Vibrant Accessories Collection
marimekko.press.camronglobal.com
Website preview
Marimekko and Laila Gohar present a playful bedroom-themed installation for Milan Design Week 2025
To preview the launch of its capsule collection with Laila Gohar, Marimekko takes over Teatro Litta with an immersive grand-sized bed installation. (Photo Credit: Sean Davidson)
marimekko.press.camronglobal.com
Website preview
Marimekko Marimini: A Classic Silhouette for the Summer
Finnish lifestyle design brand Marimekko is renowned for its joyful dresses that combine a contemporary feeling with timelessness. This summer, the lifestyle design house highlights the Marimekko Marimini, an archival A-line minidress that first captured attention in the 1960s when Jackie Kennedy wore the silhouette on the cover of Sports Illustrated. According to sources of the time, Kennedy bought at least seven Marimekko dresses, which brought wide recognition to the bold and joyful designs.
marimekko.press.camronglobal.com

Get updates in your mailbox

By clicking "Subscribe" I confirm I have read and agree to the Privacy Policy.

About Marimekko

Marimekko is a Finnish lifestyle design company renowned for its original prints and colors. The company’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. In 2022, the company's net sales were EUR 167 million and brand sales of the products worldwide amounted to EUR 382 million. Globally, there are roughly 150 Marimekko stores, and online store serves customers in 35 countries. The key markets are Northern Europe, the Asia-Pacific region and North America. The Group employs about 460 people. The company’s share is quoted on Nasdaq Helsinki Ltd.

Contact

97 Wooster Street New York, NY 10012

marimekko@camronglobal.com

www.marimekko.com